Press releases
AUREA Award: MACK One brings the future of immersive entertainment to Europa-Park
With MACK One, Europa-Park once again became an international melting pot for creative visionaries, innovative technologies and bold entrepreneurs. On 2 and 3 February 2026, Michael Mack, managing partner of Europa-Park and founder of MACK One, invited industry leaders to the resort for the eighth AUREA Award ceremony. This year’s theme was “Through the Looking Glass: Where Layered Realities Unfold”, honouring innovations that are shaping our perceptions of reality, entertainment and immersion.
February 5, 2026
Record year to celebrate anniversary: Europa-Park breaks the 7 million visitor mark
The Europa-Park Resort has achieved a new record in its 2025 anniversary year. Fifty years after opening, Germany's largest theme park exceeded the seven million visitor mark for the first time. The record number underscores the strong demand, consolidates its position as a leading tourist destination in Germany and puts it well ahead of Cologne Cathedral and the Oktoberfest, both of which can be visited free of charge.
January 12, 2026
Europa-Park named the world’s best theme park for the tenth time
On 6 September 2025, Europa-Park received the industry’s highest accolade, the ‘Golden Ticket Award’ for ‘Best Theme Park Worldwide’ for the tenth time. In its anniversary year, the family-owned company from Baden in Germany once again beat renowned competitors such as Walt Disney World and Universal Studios.
September 8, 2025
Ann-Kathrin Mack to become Managing Partner of Europa-Park
Ann-Kathrin Mack, daughter of Marianne and Roland Mack, has been appointed as an additional Managing Partner of Europa-Park. The 35-year-old architect, who has held a leading position in the company for nine years, is already responsible for the Mack Solutions/Construction Management division. In her new role as Managing Partner, she will additionally take on responsibility for the Marketing, Sales & Digital division.
March 17, 2025
Roland Mack and Michael Mack accorded with the highest honours
On 28. January 2025 at the Élysée Palace, French President Emmanuel Macron named Europa-Park founder Roland Mack ‘Officer de la Légion d’Honneur’ and Michael Mack, Managing Partner of Europa-Park and CEO of MACK One, ‘Knight de la Légion d’Honneur’. Only very few Germans have achieved this honour as yet. The Legion of Honour is the highest French honour.
January 29, 2025
Pure relaxation at the Europa-Park Hotels
In Germany's largest interconnected hotel resort between January and March 2025, wellbeing and enjoyment are taking centre stage. Between 13. January and 21. March 2025, the park's very own 4* (superior) hotels will spoil their guests with exclusive offers. Even in the Rultantica water world, there are many opportunities to begin the New Year with several highlights. As such, overnight stays, water fun and culinary pleasure of the highest level are combined, offering guests the opportunity to relax and reenergize.
November 28, 2024
Europa-Park founder Roland Mack celebrates his 75th birthday
The founder and owner of Europa-Park in Rust (Baden-Wurttemberg, Germany), Roland Mack is celebrating his 75th birthday on 12. October 2024. Roland Mack is considered one of Germany’s most successful, if unusual, family entrepreneurs.
October 7, 2024
For the 50th anniversary of Europa-Park, Ed & Edda are getting their first own feature film
In summer 2025, GRAND PRIX OF EUROPE, a fast-paced and heart-warming animated adventure featuring Ed and Edda, the popular Europa-Park characters, will be released in cinemas everywhere.
July 12, 2024
Alpine Express ‘Enzian’ and ‘Tirol Log Flume’ return, while the ‘Yomi Adventure Trail’ awaits explorers
With the Alpine Express ‘Enzian’ and the ‘Tirol Log Flume’, two traditional classics return to the Austrian themed area with a brand new splendour. The charming family rollercoaster and the refreshing log boat ride wind through the impressive ‘Magical Valley of Diamonds’ and bring fun for all ages. The ‘Yomi Adventure Trail’ is completely new, an adventurous high-altitude trail with suspension bridges, plenty of climbing elements and two slides that take guests up the rocks that reach up to twelve metres in height to the ‘Gemstone Grotto’. ‘Alpenexpress Coastiality’ also has a new VR adventure waiting for you.
May 14, 2024
