Press releases
Record year to celebrate anniversary: Europa-Park breaks the 7 million visitor mark
The Europa-Park Resort has achieved a new record in its 2025 anniversary year. Fifty years after opening, Germany's largest theme park exceeded the seven million visitor mark for the first time. The record number underscores the strong demand, consolidates its position as a leading tourist destination in Germany and puts it well ahead of Cologne Cathedral and the Oktoberfest, both of which can be visited free of charge.
January 12, 2026
Europa-Park named the world’s best theme park for the tenth time
On 6 September 2025, Europa-Park received the industry’s highest accolade, the ‘Golden Ticket Award’ for ‘Best Theme Park Worldwide’ for the tenth time. In its anniversary year, the family-owned company from Baden in Germany once again beat renowned competitors such as Walt Disney World and Universal Studios.
September 8, 2025
Ann-Kathrin Mack to become Managing Partner of Europa-Park
Ann-Kathrin Mack, daughter of Marianne and Roland Mack, has been appointed as an additional Managing Partner of Europa-Park. The 35-year-old architect, who has held a leading position in the company for nine years, is already responsible for the Mack Solutions/Construction Management division. In her new role as Managing Partner, she will additionally take on responsibility for the Marketing, Sales & Digital division.
March 17, 2025
Roland Mack and Michael Mack accorded with the highest honours
On 28. January 2025 at the Élysée Palace, French President Emmanuel Macron named Europa-Park founder Roland Mack ‘Officer de la Légion d’Honneur’ and Michael Mack, Managing Partner of Europa-Park and CEO of MACK One, ‘Knight de la Légion d’Honneur’. Only very few Germans have achieved this honour as yet. The Legion of Honour is the highest French honour.
January 29, 2025
The AUREA Award 2025 at Europa-Park
Between 22. and 24. January 2025, the Europa-Park Resort again becomes the showcase for pioneering discoveries: Invited by Michael Mack and MACK One, leading entrepreneurs, experts and visionaries from around the world come together for the seventh edition of the AUREA Award. The Award is Europe’s leading recognition of immersive technologies and experiences. In the Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Extended Relity (ER) categories, outstanding innovations are honoured. Kathleen Cohen, founder of The Collaboratorium, again takes on the leadership of the jury. She is to be supported by Thomas Wagner (Co-Founder and CEO of VR Coaster), Emily Olman (CEO of Hopscotch Interactive), Frank Govaere (Animation Director, Producer and VFX-Superior at UFA), Simon Alexanderson (CTO of Motorica AI) and Dirk Freytag (President of the German Association for the Digital Economy).
January 24, 2025
Europa-Park founder Roland Mack celebrates his 75th birthday
The founder and owner of Europa-Park in Rust (Baden-Wurttemberg, Germany), Roland Mack is celebrating his 75th birthday on 12. October 2024. Roland Mack is considered one of Germany’s most successful, if unusual, family entrepreneurs.
October 7, 2024
Alpine Express ‘Enzian’ and ‘Tirol Log Flume’ return, while the ‘Yomi Adventure Trail’ awaits explorers
With the Alpine Express ‘Enzian’ and the ‘Tirol Log Flume’, two traditional classics return to the Austrian themed area with a brand new splendour. The charming family rollercoaster and the refreshing log boat ride wind through the impressive ‘Magical Valley of Diamonds’ and bring fun for all ages. The ‘Yomi Adventure Trail’ is completely new, an adventurous high-altitude trail with suspension bridges, plenty of climbing elements and two slides that take guests up the rocks that reach up to twelve metres in height to the ‘Gemstone Grotto’. ‘Alpenexpress Coastiality’ also has a new VR adventure waiting for you.
May 14, 2024
Eurosat Coastiality – The Phantom of the Opera’ begins at Europa-Park
In the France themed area, visitors to ‘Eurosat Coastiality’ can now look forward to a new virtual reality adventure: ‘The Phantom of the Opera’. The captivating story is accompanied by world-famous music, making the VR rollercoaster ride a unique experience for the whole family. Europa-Park owner Roland Mack said after the first ride, “With 'Eurosat Coastiality - The Phantom of the Opera' we have opened another highlight for our visitors to Europa-Park. The innovative VR technology offers a new level of world-class experience."
April 16, 2024
Dr. Auma Obama as a podcast guest on ‘The World Beyond – Michael Mack and his Emotioneers of Tomorrow’ from MACK One
On the English-language podcast ‘The World Beyond – Michael Mack and his Emotioneers of Tomorrow’, Managing Director of MACK One and Managing Partner of Europa-Park, Michael Mack looks at our world of the future every Friday alongside his Emotioneers. In the latest episode, Emotioneer Christina Rees, storyteller at MACK Magic, speaks with two high-profile guests: Dr. Auma Obama, sociologist and keynote speaker, and Roland Mack, owner of Europa-Park.
April 2, 2024
