Press releases
The AUREA Award 2025 at Europa-Park
Between 22. and 24. January 2025, the Europa-Park Resort again becomes the showcase for pioneering discoveries: Invited by Michael Mack and MACK One, leading entrepreneurs, experts and visionaries from around the world come together for the seventh edition of the AUREA Award. The Award is Europe’s leading recognition of immersive technologies and experiences. In the Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Extended Relity (ER) categories, outstanding innovations are honoured. Kathleen Cohen, founder of The Collaboratorium, again takes on the leadership of the jury. She is to be supported by Thomas Wagner (Co-Founder and CEO of VR Coaster), Emily Olman (CEO of Hopscotch Interactive), Frank Govaere (Animation Director, Producer and VFX-Superior at UFA), Simon Alexanderson (CTO of Motorica AI) and Dirk Freytag (President of the German Association for the Digital Economy).
January 24, 2025
Eurosat Coastiality – The Phantom of the Opera’ begins at Europa-Park
In the France themed area, visitors to ‘Eurosat Coastiality’ can now look forward to a new virtual reality adventure: ‘The Phantom of the Opera’. The captivating story is accompanied by world-famous music, making the VR rollercoaster ride a unique experience for the whole family. Europa-Park owner Roland Mack said after the first ride, “With 'Eurosat Coastiality - The Phantom of the Opera' we have opened another highlight for our visitors to Europa-Park. The innovative VR technology offers a new level of world-class experience."
April 16, 2024
Collaboration between five-time Oscar winner Sir Richard Taylor and MACK One
”The Lord of the Rings” trilogy set a new standard for movie making, from the make-up effects of the orcs and hobbits, miniatures of the realms of Middle-earth, and elaborately computer generated armies. From the very start of production, it was Richard Taylor's company Wētā Workshop that was responsible for designing and making the physical weapons, armour and prosthetics, a company he co-founded with his wife Tania Rodger. In the new podcast episode ‘The World Beyond - The Emotioneers of Tomorrow’ brought to you by Michael Mack, five-time Oscar winner Taylor outlines his career and creative endeavours in a very relatable way and with a pinch of humour. Taylor's career began with the intricate carving of margarine sculptures for restaurants. From this, he and his wife developed a company that is now one of the most sought-after worldwide when it comes to innovation and creativity.
July 7, 2023
