Tradition, innovation and emotion

The historic Mack wagon factory, complete with steaming chimney, loaded carriages and horses amidst a mountainous landscape.

since 1780

The Mack family business

For over eight generations, the Mack family has been shaped by entrepreneurial spirit, courage and innovative strength. The establishment of Europa-Park in 1975 marked a significant milestone on the path to global success. Today, the MACK Group is synonymous with visionary leisure concepts and a strong entrepreneurial family.

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We don't think in terms of financial years, but in terms of generations.
Roland Mack, Owner of Europa-Park
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Press releases

Europa-Park | Events | News | Highlights

New attractions galore for Halloween at Europa-Park Resort

Germany’s largest theme park is celebrating the spookiest time of the year again: From 26. September to 1. November 2026, visitors to Europa-Park can enjoy Germany’s biggest Halloween spectacle, with all manner of witches and ghosts creating a unique experience.

September 23, 2026
Europa-Park | News

Europa-Park announces three new family attractions

Europa-Park is synonymous with shared experiences that bring generations together and delights them all. Germany’s largest theme park has now announced its first new additions for 2027. Three new family attractions are set to be built.

October 8, 2026
Europa-Park | Highlights | Family Mack | Awards

Europa-Park named the best theme park worldwide for the eleventh time

At the weekend, Europa-Park was honoured for the eleventh time with the industry’s highest accolade, the ‘Golden Ticket Award’, as the ‘World’s Best Theme Park’. The family-owned company from Baden in Germany once again beat renowned competitors such as Walt Disney World and Universal Studios.

September 14, 2026
Charity | Hotels & Gastronomy | Family Mack | Celebrities | News

Europa-Park Children’s House Little Heroes officially open

On 6 July 2026, the new ‘Europa-Park Children’s House Little Heroes’ was officially opened at the Europa-Park Resort. The Mack family, who own the park, along with the Swiss musician DJ BoBo, the patron of the house, officially launched this very special project that is so close to their hearts. The opening ceremony was hosted by Wolfram Kons, board member of the Stiftung RTL – Wir helfen Kindern e.V. (RTL – We Help Children Foundation). The event at Silver Lake City was attended by numerous guests, including Minister Marion Gentges and Mayor of Rust, Kai-Achim Klare. The first families have now arrived at the new children’s house.

July 6, 2026
Europa-Park | Highlights | Awards | Hotels & Gastronomy | Eatrenalin

Multisensory fine dining restaurant Eatrenalin awarded first Michelin star

On 23 June 2026, Eatrenalin was awarded a Michelin star by the Michelin Guide Germany. Inspectors announced the country’s best restaurants at an award ceremony in Frankfurt. Top chef Peter Hagen-Wiest, who is in charge of the culinary direction of the fine dining restaurant, has also held two stars at Ammolite – House of Light for 12 consecutive years. Eatrenalin blends culinary excellence, multisensory presentation and innovative technologies to create an experience that is unique worldwide. It is an extraordinary dining experience unlike anything you have ever experienced before – a feast for the senses. ‘These awards mean a great deal to us. They confirm the strength of our teams and, at the same time, spur us on to further develop the restaurant with the same innovative spirit and commitment to quality,’ says Peter Hagen-Wiest.

June 24, 2026
News | Facts & Figures | Highlights

Facts Sheet - Silver Lake City

Facts and Figures About Silver Lake City

June 18, 2026
Historic wooden caravan with decorated windows.
Family with children and Euromaus in front of the former main entrance to Europa-Park.
To mark the opening of Europa-Park, Roland Mack delivers a speech at the microphone.
Guests relax and have fun in Surf Fjørd at Rulantica
Golden 50 on the fountain at the main entrance to Europa-Park under a blue sky.

Our Story Entrepreneurial spirit since 1780

What began as a small vehicle manufacturing business in Waldkirch, Germany, is now a successful group of companies. Delve into the history of this family-owned business and learn about the milestones that paved the way for its outstanding success.

DISCOVER THE HISTORY
A videographer from MACK Media smiles as he looks through the viewfinder of his camera.
Lifeguard wearing sunglasses and a lifeguard shirt watches over the swimming area in Rulantica.

Your future with
the MACK Group

Behind every great experience are people with passion. Whether in direct contact with guests, behind the scenes or in the countless creative departments, we are looking for talented people to help shape our world. Find your place in the MACK Group!
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