A little Sixtopus with a big mission
Snorri, the curious 'Sixtopus' with his distinctive six arms, is much more than a mascot - he embodies adventure, the joy of discovery and the magical world of Rulantica. With his cheerful, playful nature, he delights guests of all ages and introduces them to the mysterious island world. Whether in the many corners of the water world, as a tour guide on Snorri Touren, the themed ride at Europa-Park or as the hero of your own stories - Snorri combines emotion with entertainment and makes the Rulantica saga even more immersive.
Snorri was developed by MACK Magic to create a figurehead that would have an impact beyond Rulantica. Michael Mack recognised the potential of Rulantica having its own mascot early on and was personally involved in developing Snorri as an integral part of the experience.
With Snorri we bring the magic of Rulantica to our guests - he is the symbol of discovery, fun and fantasy.
Snorri – a successful character from MACK Magic
A unique character as a bridge between storytelling and the world of experience
With the opening of Rulantica in 2019, the MACK Group has not only created a spectacular water world, but also a unique world of stories. Snorri is much more than a mascot - he emotionally connects visitors to the water world and brings its stories to life.
The decision to develop an independent character was strategic: Snorri was not only to serve as a Rulantica character, but also to reinforce the transmedia storytelling of MACK Magic - from attractions to digital experiences, merchandise and books.
From Rulantica to the entire resort
Snorri delights guests with many different attractions and experiences:
Snorri Touren (Europa-Park): The ride in the Scandinavian themed area takes guests on an interactive journey to Rulantica, where Snorri reveals the secrets of his homeland.
Snorri Snorkling VR (Rulantica): An immersive VR experience that allows visitors to dive with Snorri into the depths of the underwater world.
Snorri Strand (Rulantica): A water play area for the youngest guests, inspired by Snorri's playful nature.
Snorri's Saga (Rulantica): The cosy lazy river that gently carries guests through the fascinating world of Rulantica - past mermaids, sunken shipwrecks and magical underwater landscapes.
The close association of Snorri with physical attractions, digital experiences and marketing campaigns not only reinforces his presence but also creates a unified brand world that accompanies guests through different levels of experience.
A character with a love of adventure
A little slice of Rulantica for every day
The MACK Group's world of experiences does not end with a visit to Europa-Park or Rulantica - it continues in the everyday lives of its guests. Various Snorri products create an emotional connection that lasts long after the guest has visited.
Plush toys: Cuddly Snorri figures in various sizes - a faithful companion for children and collectors.
Merchandise: T-shirts, mugs, bags and much more are available in the shops at Rulantica and Europa-Park. Snorri's Grotta, the themed shop at Rulantica, has a particularly wide range.
Games & books: Snorri also delights his fans in literary form - from audio stories to illustrated children's books by MACK Magic
The development of character-based products is an essential part of MACK Magic: It complements the transmedia storytelling, strengthens the brand identity and appeals to new target groups. Each product helps to bring the magic of Rulantica to life and deepens the emotional bond between guests and the resort in the long term.
