Health, social responsibility & international connections
Miriam Mack combines passion with a sense of responsibility, whether in her role as a health expert, honorary consul, or committed ambassador for social projects. As Head of Occupational Health Management at the MACK Group, she promotes employee well-being and has ushered in a new era of health and wellbeing with the opening of the FeelGood Health Centre in 2024.
However, her activities extend far beyond the MACK Group. As an ambassador for the German Children's Fund, she is dedicated to promoting equal opportunities and children's rights. She also promotes Franco-German cultural exchange through the European Centre for Fairytale Culture. Her appointment as Honorary Consul of Croatia further highlights her dedication to fostering international understanding and cultural connections.
We have always prioritised the well-being of our employees, resulting in an excellent corporate culture. Not many people appreciate how much can be achieved through occupational health management.
Cultural diversity as a way of life
Miriam Mack was born in Stuttgart in 1982 to Croatian parents, and she grew up in a home that was rich in culture and diversity. She learned from an early age to navigate between two worlds, an experience that continues to shape her to this day. After completing a training programme in banking, she embarked on an international modelling career that took her to cities such as Milan and New York.
She met her husband, Michael Mack, in 2008. His proposal on the blue fire Megacoaster and their fairytale wedding at Europa-Park highlight their close connection to the world of adventure, a world that they now help to shape. They have two sons and share a passion for culture, innovation and social engagement.
Health is a matter close to our hearts
Miriam Mack is convinced: "Healthy employees are the foundation of a successful company. That's why we prioritise prevention, education, and fostering a positive working environment."
International relations & cultural engagement
Miriam Mack sees it as her mission to connect people and cultures. Since 2015, she has been a German Children's Fund ambassador, working to combat child poverty and give young people a voice. The 'Happy Hearts' initiative enables disadvantaged families to enjoy unforgettable days out at Europa-Park.
Cultural exchange is also close to her heart. In 2018, she collaborated with Märchenland Berlin to establish the European Centre for Fairytale Culture, a project that unites German and French school groups and celebrates the European tradition of storytelling.
The highlight of her international career came in 2024, when she was appointed Honorary Consul of the Republic of Croatia. She also helped to design the Croatian-themed area at Europa-Park, which opened in the same year, and she published her own cookbook, titled 'Croatia - My Recipes and Stories from the Adriatic Coast.' In her VEEJOY series, 'Croatia – Full of Life', she takes viewers on a culinary journey through her home country.
Selected awards
Miriam Mack has already received several awards:
- 2017 ‘Golden Pea’ from the German Centre for Fairy Tale Culture
- 2019 Handelsblatt Corporate Health Award in the Excellence Class for exemplary health management at Europa-Park
- 2024 Appointment as Honorary Consul of Croatia
In addition, she was awarded the IAAPA Brass Ring Award in the ‘Human Resources Excellence’ category in 2025 for the holistic FeelGood Health Centre. She and her husband Michael also received the Croatian Homeland Award in recognition of the opening of the Croatian themed area at Europa-Park. She also accepted the prestigious Thea Award 2025 in Los Angeles together with Michael and Ann-Kathrin Mack.
Miriam Mack: A bridge builder with heart and vision
Her work demonstrates that economic success and social responsibility are inextricably linked. Through her vision, empathy and unwavering dedication, she is actively shaping the future of the MACK Group.
Latest press releases about Miriam Mack
Alpine Express ‘Enzian’ and ‘Tirol Log Flume’ return, while the ‘Yomi Adventure Trail’ awaits explorers
With the Alpine Express ‘Enzian’ and the ‘Tirol Log Flume’, two traditional classics return to the Austrian themed area with a brand new splendour. The charming family rollercoaster and the refreshing log boat ride wind through the impressive ‘Magical Valley of Diamonds’ and bring fun for all ages. The ‘Yomi Adventure Trail’ is completely new, an adventurous high-altitude trail with suspension bridges, plenty of climbing elements and two slides that take guests up the rocks that reach up to twelve metres in height to the ‘Gemstone Grotto’. ‘Alpenexpress Coastiality’ also has a new VR adventure waiting for you.
May 14, 2024
More than 300 international participants at the fifth AUREA Award in Europa-Park
The Europa-Park Resort once again served as the meeting place for innovative entrepreneurs, experts and visionaries from all over the world. On 1st December 2022, the best products for immersive tech and entertainment developments in VR, AR, XR and MR were honoured at the fifth AUREA Awards. The award ceremony took place as part of the industry conference NTR - The Metaverse Summit, in cooperation with the Bundesverband Digitale Wirtschaft (BVDW) e.V. and MACK NeXT, which saw the international participants meeting in Rust from 1st to 2nd December.
December 2, 2022