Human resources strategy, corporate culture & organisational development
Frederik Mack combines business expertise with a modern understanding of leadership and corporate culture. As authorised signatory and Director of Human Resources & Organisation at the Europa-Park Resort, he is setting new standards in recruitment, employee retention and training. He is actively shaping the future of the MACK Group, driving forward projects such as the MACK Academy, Welcome Center 75 and international recruitment initiatives.
His comprehensive approach creates a working environment that attracts talent from over 100 countries and encourages them to stay with the family-owned company for the long term. His commitment to strategic human resources development was recognised in 2023 with the 'Employer of the Future' seal - a milestone that underscores his commitment to over 5,200 employees.
Respect for our employees is not just an empty phrase, but my inner conviction. We create an environment where everyone feels valued, regardless of their background.
Family tradition & international perspective
Frederik Mack was born in 1995 to Jürgen and Mauritia Mack and grew up with his sister Alexia in Rust. After graduating from high school, he decided to study economics with an international focus. His Master's degree in Business Administration from the Ludwig Maximilian University in Munich, a semester abroad at the Hanken School of Economics in Helsinki and practical experience at Liseberg, Sweden's largest amusement park, laid the foundation for his global mindset. Before joining the family business, he also gained valuable experience at Coca-Cola, DZ Bank and Mercedes-Benz. Frederik Mack gained additional practical know-how at the Munich-based family office GMAI.
After several years in the financial sector, he took over as Director of HR & Organisation in 2023, assuming responsibility for the MACK Group's human resources strategy. In addition to his HR role, he is also the management representative for finance and controlling.
Frederik Mack has been an authorised signatory of Europa-Park since 2025 and plays a central role in the strategic development of the company within the circle of shareholders.
Empowering people, living values
Frederik Mack is committed to a corporate culture based on respect, appreciation and diversity. Combining strategic vision with a deep understanding of the company's history, he initiates innovative projects that strengthen the company for the long term. These include:
- Welcome Center 75 - a central point of contact for new and existing employees, offering personalised support in eleven languages and assistance with accommodation and integration into the local community.
- MACK Academy - training centre offering over 400 courses per year, providing tailored development opportunities for employees.
- International recruiting initiatives - developing new talent pools in Europe, Asia and Africa to secure skilled workers and employees for the long term.
- Employee housing & mobility initiatives - providing 1,500 residential units to date and facilitating public transportation connections.
His goal is to further develop the Europa-Park Resort as a modern and attractive employer, thus creating the basis for stable, long-term corporate development. He combines economic thinking with a keen sense for the needs of employees. His extensive experience in various industries and international companies is reflected in a future-oriented and practical human resources strategy.
For me, supporting people and creating structures in which they can develop their potential is not a job, but a calling. Because only those who focus on people can shape companies for the future.
Selected awards and honours
Under his leadership, Europa-Park has already received several awards:
- 2025 – Awarded the Rolling Pin Award as a Top Employer
- 2025 – Award at the Brass Ring Awards in the Human Resources Excellence category
- 2024 – Industry award for outstanding human resources management
- 2023 – ‘Employer of the Future’ seal for innovative recruiting strategies
Frederik Mack
Focusing on the employees
Latest press releases about Frederik Mack
Alpine Express ‘Enzian’ and ‘Tirol Log Flume’ return, while the ‘Yomi Adventure Trail’ awaits explorers
With the Alpine Express ‘Enzian’ and the ‘Tirol Log Flume’, two traditional classics return to the Austrian themed area with a brand new splendour. The charming family rollercoaster and the refreshing log boat ride wind through the impressive ‘Magical Valley of Diamonds’ and bring fun for all ages. The ‘Yomi Adventure Trail’ is completely new, an adventurous high-altitude trail with suspension bridges, plenty of climbing elements and two slides that take guests up the rocks that reach up to twelve metres in height to the ‘Gemstone Grotto’. ‘Alpenexpress Coastiality’ also has a new VR adventure waiting for you.
May 14, 2024
More than 300 international participants at the fifth AUREA Award in Europa-Park
The Europa-Park Resort once again served as the meeting place for innovative entrepreneurs, experts and visionaries from all over the world. On 1st December 2022, the best products for immersive tech and entertainment developments in VR, AR, XR and MR were honoured at the fifth AUREA Awards. The award ceremony took place as part of the industry conference NTR - The Metaverse Summit, in cooperation with the Bundesverband Digitale Wirtschaft (BVDW) e.V. and MACK NeXT, which saw the international participants meeting in Rust from 1st to 2nd December.
December 2, 2022