We tell experiences
From strong characters and surprising plots to immersive worlds, with MACK Magic the MACK Group creates memorable stories. We combine leisure, products and digital media to create a unique brand experience with story worlds such as Ed & Edda, Snorri and the Adventure Club of Europe. Our characters are much more than just mascots; they are emotional touchstones that connect generations and breathe life into imagination.
Ed & Edda
The popular characters from Europa-Park are no longer just ordinary mascots.
Snorri
The lively Sixtopus is the hallmark of the Rulantica water world and delights fans all over the world.
GRAND PRIX OF EUROPE
The first big 90-minute cinematic adventure with Europa-Park's popular mascots Ed & Edda.
Adventure Club of Europe
The fictional European secret society dedicated to the exploration of the unknown.
Madame Freudenreich
The charming Alsatian and her dinosaurs inspire with charming theming and an endearing story world.
Rulantica Saga
The thrilling story behind the water world inspires fans not only when they visit, but also from home.
Alpha Mods P.D.
Special police cars, action-packed manhunts and a futuristic city - that's Alpha Mods P.D.
Fina & the Yomis
The lovingly designed story world combines the attractions of Europa-Park with merchandise for the home.