A futuristic police force with high-tech vehicles
With their special police cars, the Alpha Mods P.D. team is always on the hunt for the most dangerous criminals in Ultraville, a futuristic metropolis full of high-tech and action. But what makes them special is that their vehicles can transform at lightning speed and adapt to any situation - a concept that not only works as a toy line, but has also been developed into VR attractions, digital experiences and merchandise.
Developed by MACK Magic in co-operation with the SIMBA DICKIE GROUP, Alpha Mods P.D. offers action fans a unique story and gameplay experience.
Alpha Mods P.D. is much more than a toy - it is a comprehensive brand world that uses innovative technology, compelling storytelling and versatile distribution channels to create an interactive experience.
From a toy line to an interactive brand world
The vision behind Alpha Mods P.D. was to create a futuristic, cross-platform experience. The co-operation with Majorette resulted in the creation of highly detailed collector's toy cars, complemented by virtual reality experiences at Europa-Park and exciting audio stories. Thanks to the elaborate story world and the extraordinary implementation with the Majorette Factory feat. Alpha Mods P.D. and the Coastiality ride at Europa-Park, the brand was honoured with the prestigious IAAPA Brass Ring Award in the 'Best Visual Merchandise' category in 2018.
