Eatrenalin – a world first in themed gastronomy

A fusion of pleasure, technology and emotion

Eatrenalin redefines the culinary arts: In a multi-sensory production, top gastronomy, media technology and storytelling merge to create a unique experience. Guests travel on MACK Rides patented Floating Chairs through different worlds of pleasure.

Eatrenalin was launched in 2022 by Thomas Mack, Managing Partner of Europa-Park, and F&B expert Oliver Altherr, CEO Marché International (2003-2024). 

The experience combines the disciplines of the entire MACK Group - from technology and innovation, culinary art and service to storytelling and entertainment. 

As a pioneer of themed dining, Eatrenalin sets new standards and has been honoured with the TEA Thea Award 2024, one of the most prestigious industry awards worldwide.

At Eatrenalin Late Night, you will encounter a combination of unique cocktails and live acts that will delight all your senses.
At the Eatrenalin Bar, our ALZA LXIR Tonic is the perfect way to round off an unforgettable experience.
Enjoy flavours from distant Asian countries in the Umami room and let yourself be inspired.
In addition to Rulantica water world, Eatrenalin's simple architecture is another distinguishing feature.
Experience an unprecedented form of complete enjoyment and try unusual and exquisite delicacies at Eatrenalin.
Toast with cocktails at Eatrenalin Late Night
The ALZA LXIR Tonic is served in a wine glass with a sprig of rosemary.
With the help of the Floating Chairs, you will find yourself transported to the next room.
The simple and modern Eatrenalin building. The entrance looks as if a curtain is being raised.
Experience umami with the ‘Red Dimensions’ or ‘Green Dimensions’ menu.
Thomas Mack and Oliver Altherr in front of the Eatrenalin building.

From vision to reality

Eatrenalin was developed in 2022 as a visionary gastronomic project by Thomas Mack and Oliver Altherr. The idea was born during a ride on the flying theatre, Voletarium, which inspired the concept of weightlessness, travelling through foreign lands and experiencing foreign lands with all the senses as a guiding principle. The aim was to create an immersive experience that combines fine dining with innovative technology, taking guests on a journey through different worlds of flavour.
Eatrenalin

A new dimension of fine dining

Eatrenalin offers an eight-course menu for all senses, combining taste with visual, acoustic and haptic impressions. Guests will embark on a culinary journey through eight themed worlds of pleasure that are carefully aligned with the menu. Renowned for combining French classics and modern style with international influences, the menus are created to inspire and surprise. 

In addition to the classic Eatrenalin Dinner and the Exclusive Dinner, the fine dining restaurant also offers the Champagne Dinner with the finest Champagne and the Sommelier Dinner with exquisite wines. For cocktail lovers, the Eatrenalin Late Night features first-class live acts and creative drink combinations.

A shared pursuit of perfection

Eatrenalin is the result of a visionary collaboration within the MACK Group. Thomas Mack and Oliver Altherr jointly developed the concept of the new themed restaurant that combines haute cuisine, media technology and storytelling.

To implement the project, the MACK Group combined its core competencies: MACK Rides developed the patented Floating Chair, which allows guests to glide weightlessly through different worlds of pleasure. MACK Animation and MACK One perfected the immersive staging, while MACK Music contributed the emotional soundscape.


 

As creative director, Katja Mack and her international team designed the multi-sensory dramaturgy of Eatrenalin. The precise interplay of visual, acoustic, olfactory, gustatory and haptic elements has created a unique composition that brings the experience to life emotionally and takes guests into a new dimension of enjoyment.

Eatrenalin is the most exciting gastronomic experience in the world. It is nothing short of a gastronomic revolution.
Thomas Mack, Founder and CEO of Eatrenalin
A couple enjoying the Eatrenalin Experience in the Ocean room.

The art of weightlessness

The Floating Chair, a patented innovation from MACK Rides, allows guests to glide through different worlds of pleasure in a seemingly weightless state during the Eatrenalin experience. The Floating Chairs move elegantly through the Eatrenalin experience, adopting different seating combinations along the way.
Each Floating Chair consists of over 2,100 components, weighs 320 kilograms and was developed by MACK Rides over a period of one and a half years. Combined with audio-visual effects, scents and tactile impressions, it transports guests through an unparalleled multi-sensory experience.
Thomas Mack, his wife Katja Mack, and Eatrenalin co-founder Oliver Altherr.

International success

Eatrenalin has received worldwide acclaim, winning prestigious awards including the TEA Thea Award, German Design Award, Leaders Club Award 2022, Tophotel Newcomer Award 2023, the Red Dot Design Award and the award 'Company of the Future' by the German Innovation Institute for Sustainability and Digitalisation. These accolades recognise the outstanding combination of innovative design, cutting-edge technology and culinary excellence.

Experience Eatrenalin – the future of fine dining

Are you ready for a dining experience that appeals to all your senses? Eatrenalin combines top-class gastronomy with the latest multi-sensory technology and takes you on a culinary journey like no other.
Find out more about Eatrenalin