MACK Animation – Animated films and immersive experiences

Where stories come to life

MACK Animation brings story worlds to life through impressive 3D animation, captivating storytelling and innovative technologies. As a 3D animation studio, MACK Animation produces high-quality visual content for feature films, theme parks and attractions around the world. Bringing unforgettable characters and their stories to life, creating fantastic adventures and making all of this a new experience is what MACK Animation is passionate about. At its studios in Hannover, designers, developers and specialists in modelling, animation, VFX and compositing work under one roof to create immersive worlds.

The combination of technological progress and creative vision makes MACK Animation a pioneer in the industry. In addition to classic animated films for the cinema screen, MACK Animation's portfolio includes, above all, media productions for cutting-edge attractions such as media-based rides, simulators and interactive attractions. Many of the new attractions at the Europa-Park Resort include media content from the studio in Hannover. But attractions with content from Mack Animation can also be found in some of the top theme parks around the world.

Our vision at MACK Animation is to create content that evokes emotion and transports viewers to fantastic worlds, while leveraging technological innovations.

Michael Mack, shareholder of MACK Animation and Executive Producer of GRAND PRIX OF EUROPE

The various characters from the story worlds of MACK Animation.

A new dimension of storytelling

MACK Animation brings together a unique combination of cinema-quality storytelling, technical innovation and a wealth of expertise in the attractions industry. Not only are MACK Animation's feature films shown all over the world, but their 4D films have also thrilled guests in theme parks on all continents. Award-winning attractions such as Eatrenalin at the Europa-Park Resort or the world's largest simulator attraction at Spaceship Park in China showcase MACK Animation's innovative media content. With 5 Flying Theater film productions to date, MACK Animation has become the market leader for productions in this innovative format, bringing great adventures to life in many countries around the world, from Iceland to Africa and Mexico.

From vision to reality: how MACK Animation creates new worlds

MACK Animation has its roots in the successful partnership with Ambient Entertainment, a German pioneer in the animated film industry. In 2004, Ambient Entertainment released Germany's first fully 3D animated feature film, ‘Back to Gaya’, and went on to produce several other successful feature films that were shown in cinemas around the world.

The partnership with the MACK Group began in 2011 with the 4D film ‘The Secret of Castle Balthasar’ and continued with further successful productions. MACK Media was a co-producer on the feature films ‘Happy Family’ and ‘Happy Family 2’. In 2017, Ambient Entertainment also produced the Flying Theater film for the Europa-Park attraction Voletarium together with MACK Media. The merger with Ambient Entertainment ultimately led to the founding of MACK Animation, in order to make even more targeted use of the potential between film production, attraction design and, above all, the further development of the Europa-Park brands in the media sector.

Today, MACK Animation is a key component within the MACK Group and drives innovation in digital entertainment.

Ed Euromaus in a scene from the 4D animated film ‘Night in the Park’.

Ed Euromaus in the MACK Animation production ‘Night in the Park’.

Red helicopter with large camera films scenes for the Flying Theater.

A helicopter equipped with a special camera films scenes for the Voletarium Flying Theater.

Scene from the 4D cinema experience ‘The Secret of Balthasar Castle’.

‘The Secret of Balthasar Castle’ thrills visitors at the Magic Cinema 4D.

Visitors sit in a boat on the Snorri Touren attraction.

Visitors experience an adventurous ride on the Snorri Touren attraction at Europa-Park.

Scene from the Voletarium attraction at Europa-Park with a flight over Neuschwanstein Castle.

Europe's largest Flying Theater – Voletarium – thrills visitors with a flight over Neuschwanstein Castle.

Recording from Voletarium at Europa-Park with a flight over Europe.

Visitors experience Europe's largest Flying Theater with a flight over Europe.

Scene from ‘Kaka and Kiki's Magical Circus Adventure’.

Scene from the 4D film featuring Kaka and Kiki at the circus, produced by MACK Animation.

Lovingly decorated waiting area at Snorri Touren in Europa-Park.

The waiting area for the Snorri Touren attraction delights guests at Europa-Park.

Characters from the 4D film ‘The Time Carousel’, a MACK Animation production.

Scene from Fly Over Kazakhstan by MACK Animation.

The flight adventure for ‘Fly Over Kazakhstan’ was produced especially for Voletarium.

The animated film ‘Happy Family 2’ delights young and old alike.

Great emotions, from Rust and Hannover into the whole world

MACK Animation has established itself as a leading studio in the theme park and film industry. In 2025, the first adventurous feature film with the popular Europa-Park mascots Ed & Edda will be released, produced by Michael Mack. This is another important step in bringing the brands and characters of Europa-Park to the whole world. From summer 2025, cinema-goers of all ages, from Japan to Brazil, will be able to share in the excitement with Ed & Edda.

More about the feature film

MACK Animation – Where imagination comes to life

MACK Animation takes you into fantastic worlds, lets you experience great adventures and tells stories full of emotion – not only on the big screen, but in every conceivable form.

To the MACK Animation website