MACK Rides
Where tradition meets innovation

Rides that make the world go round

‘Only the best breaks through and stays on top.’ In line with this principle, MACK Rides has been synonymous with innovation and quality for almost 250 years. Every day, over a million people worldwide enjoy rides from Waldkirch. 

The Mack family has been involved with the company as committed shareholders since its inception, playing a key role in its development from a small wagon-building workshop into one of the world's leading manufacturers of theme park attractions.

From spectacular world records, such as the world's highest loop in Land of Legends, to breathtaking rollercoasters, such as Hyperia in Thorpe Park, to immersive themed rides, such as the submarine dark ride, MACK Rides thrills visitors around the globe with extraordinary attractions. 

By combining traditional engineering with forward-looking technology, MACK Rides sets new standards in theme park design worldwide, as demonstrated by innovative ride systems such as the Floating Chair and FLOWRYDE, as well as interactive experiences through VR Coaster and Tacumeon Rides.

The whole world is my playground. People's happiness is what drives me.
Franz Mack, founding father of Europa-Park
Black-and-white photograph of a carriage manufactured by the Mack carriage workshop, the origin of MACK Rides.

From wagon building workshop to industry leader

In 1780, Paul Mack founded a workshop for wagons and transport equipment in Waldkirch - the origin of MACK Rides. Initially specialising in the construction of wagons, the company expanded its portfolio to include showmen's vehicles and, finally, amusement rides. The guiding principle of inspiring people and giving them unforgettable experiences, together with a love of quality and attention to detail, still drives the company today.

The vision has grown with each generation: from the first wooden rollercoasters in the 1920s to modern multi-launch coasters and water attractions. Today, the pioneering spirit remains, with a clever combination of tradition and cutting-edge technology. Under the leadership of Michael Mack, the company rose to the top of the rollercoaster manufacturers with blue fire Megacoaster.

Tailor-made theme park rides

MACK Rides has been a pioneer for centuries. With passion and a clear vision, it creates unforgettable experiences. Whether it is through innovation in rollercoaster design or working closely with international theme parks, the company remains a trailblazer with its sights firmly set on both its history and its future.

From new ride systems such as the Floating Chair and Flowryde, to the development of interactive ride experiences with VR Coaster and Tacumeon Rides, the company remains at the forefront of technological developments.

With a clear focus on innovation, quality and emotion, MACK Rides continues to set the standard for unforgettable experiences worldwide.

Each 'MACK Product' is a masterpiece of engineering in its own right. The target market ranges from internationally renowned theme parks to smaller amusement facilities.

Time Traveler, the spectacular steel rollercoaster from MACK Rides, has been open at Silver Dollar City since 2018.
Virtual experience with VR FLOWRYDE at Europa-Park, developed by MACK Rides.
Visitors enjoy the MACK Rides Helios rollercoaster in Straßwalchen, Austria.
The spectacular Hyperia Hypercoaster has been thrilling guests at Thorpe Park since 2024.
Dynamite, a steel rollercoaster of the BigDipper model from the manufacturer MACK Rides at Freizeitpark Plohn.
A ride on Matterhorn Blitz at Europa-Park in summer.
Visitors experience the interactive attraction GRAND PRIX EDventure.
The Krampus Expédition water rollercoaster from MACK Rides provides cooling relief.
blue fire Megacoaster at Europa-Park is an absolute highlight for true rollercoaster fans.
The multi-sensory experience in Eatrenalin's Ocean room is captivating.
The Time Traveler steel rollercoaster from MACK Rides at Silver Dollar City theme park, opened in 2018.
FLOWRYDE attraction by MACK Rides at Europa-Park.
The Helios rollercoaster at Fantasiana Erlebnispark Straßwalchen, built by MACK Rides.
The Hypercoaster Hyperia at Thorpe Park.
Two people are enjoying a ride on the rollercoaster Dynamite.
Visitors ride the Matterhorn Blitz rollercoaster at Europa-Park in the Swiss themed area.
Interactive attraction GRAND PRIX EDventure at Europa-Park.
MACK Rides water rollercoaster Krampus Expédition at Nigloland.
Visitors ride blue fire Megacoaster at Europa-Park.
The Ocean room at the unique Eatrenalin Experience at the Europa-Park Resort.
An employee of the manufacturer MACK Rides, wearing a safety helmet, stands by a yellow rollercoaster track.

The MACK Rides portfolio

  • Rollercoasters: From launch coasters (blue fire Megacoaster) to Stryker coasters (Voltron Nevera powered by Rimac) with innovative ride systems and intense riding experiences
  • Water attractions: SuperSplash, water rollercoasters and even the world's first launched water ride, such as Pulsar at Walibi Belgium, refresh visitors on hot summer days
  • FLOWRYDE: The trackless VR dark ride, a further development of the Eatrenalin floating chair
  • Gameplay Theater: Interactive gaming meets dark ride action (GRAND PRIX EDventure)
  • Themed rides & media dark rides: Immersive experiences such as Pirates in Batavia or Snorri Touren combine state-of-the-art technology with captivating storytelling
     

Where innovation meets sustainability

MACK Rides combines precision engineering with a responsible approach to manufacturing in Germany, a leading business location. At its modern production facility in Herbolzheim and in Waldkirch, the company uses digital development processes, such as CAD-supported simulations, to implement new rides efficiently and in a way that saves resources. The company's commitment to sustainability is underlined by a large photovoltaic system on the roof of the production hall in Herbolzheim and close collaboration with regional partners to ensure fast supply chains and direct communication.
Two MACK Rides employees in front of a whiteboard showing the route of a new rollercoaster.
The multi-launch coaster Voltron Nevera powered by Rimac impresses with numerous innovative elements and a riding experience that is unique worldwide.

Global successes & award-winning innovations

Europa-Park, which has been named the world's best theme park on multiple occasions, also serves as a living showcase for MACK Rides' innovative strength. Over 90 per cent of the park's attractions are supplied by MACK Rides and play a decisive role in its global success. Voltron Nevera powered by Rimac 2024, for example, won the Golden Ticket Award for 'Best New Rollercoaster in the World'. Leading theme parks around the world also rely on technology from Waldkirch.

MACK Rides and the future of rollercoasters

For around 250 years, MACK Rides has been synonymous with engineering excellence and pioneering innovation in the amusement park industry. Find out more about MACK Rides innovations and portfolio.
About MACK Rides