Rides that make the world go round
‘Only the best breaks through and stays on top.’ In line with this principle, MACK Rides has been synonymous with innovation and quality for almost 250 years. Every day, over a million people worldwide enjoy rides from Waldkirch.
The Mack family has been involved with the company as committed shareholders since its inception, playing a key role in its development from a small wagon-building workshop into one of the world's leading manufacturers of theme park attractions.
From spectacular world records, such as the world's highest loop in Land of Legends, to breathtaking rollercoasters, such as Hyperia in Thorpe Park, to immersive themed rides, such as the submarine dark ride, MACK Rides thrills visitors around the globe with extraordinary attractions.
By combining traditional engineering with forward-looking technology, MACK Rides sets new standards in theme park design worldwide, as demonstrated by innovative ride systems such as the Floating Chair and FLOWRYDE, as well as interactive experiences through VR Coaster and Tacumeon Rides.
The whole world is my playground. People's happiness is what drives me.
From wagon building workshop to industry leader
In 1780, Paul Mack founded a workshop for wagons and transport equipment in Waldkirch - the origin of MACK Rides. Initially specialising in the construction of wagons, the company expanded its portfolio to include showmen's vehicles and, finally, amusement rides. The guiding principle of inspiring people and giving them unforgettable experiences, together with a love of quality and attention to detail, still drives the company today.
The vision has grown with each generation: from the first wooden rollercoasters in the 1920s to modern multi-launch coasters and water attractions. Today, the pioneering spirit remains, with a clever combination of tradition and cutting-edge technology. Under the leadership of Michael Mack, the company rose to the top of the rollercoaster manufacturers with blue fire Megacoaster.
Tailor-made theme park rides
MACK Rides has been a pioneer for centuries. With passion and a clear vision, it creates unforgettable experiences. Whether it is through innovation in rollercoaster design or working closely with international theme parks, the company remains a trailblazer with its sights firmly set on both its history and its future.
From new ride systems such as the Floating Chair and Flowryde, to the development of interactive ride experiences with VR Coaster and Tacumeon Rides, the company remains at the forefront of technological developments.
With a clear focus on innovation, quality and emotion, MACK Rides continues to set the standard for unforgettable experiences worldwide.
Each 'MACK Product' is a masterpiece of engineering in its own right. The target market ranges from internationally renowned theme parks to smaller amusement facilities.

The MACK Rides portfolio
- Rollercoasters: From launch coasters (blue fire Megacoaster) to Stryker coasters (Voltron Nevera powered by Rimac) with innovative ride systems and intense riding experiences
- Water attractions: SuperSplash, water rollercoasters and even the world's first launched water ride, such as Pulsar at Walibi Belgium, refresh visitors on hot summer days
- FLOWRYDE: The trackless VR dark ride, a further development of the Eatrenalin floating chair
- Gameplay Theater: Interactive gaming meets dark ride action (GRAND PRIX EDventure)
- Themed rides & media dark rides: Immersive experiences such as Pirates in Batavia or Snorri Touren combine state-of-the-art technology with captivating storytelling
Where innovation meets sustainability














