Visionary experiences that inspire
MACK One is the creative think tank of the MACK Group and was founded by Michael Mack to develop visionary concepts that revolutionise the leisure and entertainment industry. From virtual and augmented reality to interactive attractions and transmedia storytelling, to innovative rollercoasters and themed worlds, MACK One combines technology, creativity and experience design.
Founded in 2002 as MACK Media, the company has continued to develop under the leadership of Michael Mack and is now driving extraordinary entertainment concepts worldwide with locations in Rust, London, Plobsheim and Lucerne. The close co-operation with MACK Rides, MACK Animation, VR Coaster, MACK Magic and Europa-Park ensures an unrivalled innovative edge.
MACK One combines creativity, technology and innovation to shape the leisure and entertainment experiences of the future.
From an idea to a centre for innovation
MACK One began in 2002 as MACK Media with a focus on media production. Under Michael Mack, the company quickly evolved into a leading think tank for immersive experiences. After rebranding as MACK NeXT in 2019, the company underwent a strategic realignment in 2022 with the MACK One brand.
Today, the company comprises four specialised divisions dedicated to master planning, immersive technologies, media production and attraction development.
The goal: To bring unique experiences to theme parks, museums, shopping centres, cruise ships and more.
Five divisions, one goal: Shaping the future of entertainment
MACK One is creating the leisure attractions of tomorrow with pioneering technologies and creative concepts for new experiences. Whether it is augmented reality, immersive media installations or technical innovations, the company combines state-of-the-art technology with interactive experiences. Sustainability and user-friendliness play a central role: Digital transformation and smart technologies are used to create energy-efficient and accessible experiences for everyone.
As Managing Director, Michael Mack drives the innovative strength of the company and ensures its continuous development. MACK One is the creative and innovative force and driving force between the various subsidiaries and departments of the MACK Group.
Close co-operation with VR Coaster, MACK Rides, MACK Animation, MACK Magic, MACK Music and international partners enables groundbreaking developments for theme parks worldwide.
Innovations that shape the industry
Under the visionary leadership of Michael Mack, MACK One creates unique attractions and experiences worldwide. These include award-winning projects such as:
- YULLBE – a revolutionary VR experience, winner of the Brass Ring Award
- Voltron Nevera powered by Rimac – ‘Best New Rollercoaster in the World’ (Golden Ticket Award 2024)
- AUREA Award – an award and innovation platform for VR/AR technologies
- Eurosat – Phantom of the Opera VR Ride
GRAND PRIX OF EUROPE – a cinematic adventure for the whole family
To celebrate Europa-Park's 50th anniversary, MACK Magic, in co-production with Warner Bros. Film Productions Germany, is releasing a very special birthday present:
GRAND PRIX OF EUROPE, the first big 90-minute cinema adventure with the popular mascot stars Ed & Edda.
The MACK One locations
The branches in Germany, France, Switzerland and the United Kingdom provide strategic access to key European markets, skilled professionals and a favourable business environment.
- Germany: MACK One Deutschland GmbH & Co KG (head office)
- France: MACK One France
- Switzerland: MACK One Switzerland
- United Kingdom: MACK One UK
Experiences from idea to implementation
Latest press releases about MACK One
For the 50th anniversary of Europa-Park, Ed & Edda are getting their first own feature film
In summer 2025, GRAND PRIX OF EUROPE, a fast-paced and heart-warming animated adventure featuring Ed and Edda, the popular Europa-Park characters, will be released in cinemas everywhere.
July 12, 2024
Dr. Auma Obama as a podcast guest on ‘The World Beyond – Michael Mack and his Emotioneers of Tomorrow’ from MACK One
On the English-language podcast ‘The World Beyond – Michael Mack and his Emotioneers of Tomorrow’, Managing Director of MACK One and Managing Partner of Europa-Park, Michael Mack looks at our world of the future every Friday alongside his Emotioneers. In the latest episode, Emotioneer Christina Rees, storyteller at MACK Magic, speaks with two high-profile guests: Dr. Auma Obama, sociologist and keynote speaker, and Roland Mack, owner of Europa-Park.
April 2, 2024
Collaboration between five-time Oscar winner Sir Richard Taylor and MACK One
”The Lord of the Rings” trilogy set a new standard for movie making, from the make-up effects of the orcs and hobbits, miniatures of the realms of Middle-earth, and elaborately computer generated armies. From the very start of production, it was Richard Taylor's company Wētā Workshop that was responsible for designing and making the physical weapons, armour and prosthetics, a company he co-founded with his wife Tania Rodger. In the new podcast episode ‘The World Beyond - The Emotioneers of Tomorrow’ brought to you by Michael Mack, five-time Oscar winner Taylor outlines his career and creative endeavours in a very relatable way and with a pinch of humour. Taylor's career began with the intricate carving of margarine sculptures for restaurants. From this, he and his wife developed a company that is now one of the most sought-after worldwide when it comes to innovation and creativity.
July 7, 2023
