VR Coaster – virtual reality meets attraction

Rides that make the world go round

VR Coaster is a world leader in the development and implementation of virtual reality experiences for theme parks, hotel resorts, cruise ships and entertainment venues. Whether on rides, underwater or in free-roaming experiences, VR Coaster takes immersive entertainment to a new level. What began as a visionary project in 2014 is now an internationally successful technology that has captivated millions of visitors worldwide.

Together with its sparring partners in the MACK Group, VR Coaster GmbH & Co. KG continues to develop new concepts beyond rollercoasters and freefall towers, such as the interactive free-roaming VR platform YULLBE, VR on bumper cars or integrated into the innovative Flowryde.

With VR Coaster we have created a whole new dimension of immersive entertainment. The combination of real motion and the virtual world opens countless possibilities for theme parks and adventure worlds.

Michael Mack, CEO MACK One & Managing Partner Europa-Park, Co-Founder of VR Coaster

From an idea to a global innovation

The success story of VR Coaster began in 2014, when Prof. Thomas Wagner from the University of Applied Sciences in Kaiserslautern, recognised the potential of virtual reality technology to revolutionise theme parks.

VR Coaster was founded in 2015 in collaboration with Michael Mack, and the first VR Coaster attraction, Alpenexpress Coastiality, was launched.

But VR Coaster is now much more than just rollercoasters: Today, the company also offers groundbreaking solutions for water attractions and interactive VR worlds for exhibitions.

VR Coaster's projects have received numerous prestigious awards from the theme park industry, including multiple IAAPA Brass Ring Awards and the German Computer Games Prize.

Passengers sit on Eurosat Coastiality – The Phantom of the Opera VR attraction at Europa-Park. Everyone is equipped with VR headsets.

Eurosat Coastiality – The Phantom of the Opera VR attraction at Europa-Park combines musical theatre and rollercoaster rides for the first time.

Passengers on The Great LEGO® Race attraction at LEGOLAND Florida, equipped with yellow VR headsets with oversized eyes.

The Great LEGO® Race at LEGOLAND Florida takes guests on a fast-paced race against LEGO characters.

Passenger wearing the Coastiality VR headset.

Thanks to Coastiality's innovative VR headset, guests are offered a unique, immersive experience.

Passengers sit in the Flowryde, equipped with VR headsets.

Coastiality's unique Flowryde transports passengers to unique worlds.

Passengers wearing VR headsets sit on the Alpenexpress Coastiality attraction.

The Alpenexpress Coastiality VR attraction at Europa-Park offers passengers a variety of VR experiences.

Key visual for the attraction Eurosat Coastiality – The Phantom of the Opera.

Made possible by the magnificent collaboration between MACK One and VR Coaster: Eurosat Coastiality – The Phantom of the Opera.

Man wearing a VR headset extends his hand.

Virtual reality offers the opportunity to escape into breathtaking worlds.

Virtual Reality beyond the rollercoaster

VR Coaster sets innovative standards, even away from the tracks of a ride!
Xperience ONE is the link between these developments. It is a cloud-based platform that enables VR Coaster to manage content, hardware, user statistics, and remote maintenance across YULLBE, COASTIALITY, and all other types of attraction.

Visitors at Rulantica water world in the Snorri Snorkling VR Diving Theatre.

Immerse yourself in new dimensions with underwater VR

With the Diving Theatre and Swim VR headsets, VR Coaster brings virtual reality directly into the water for the first time. While the Diving Theatre offers an action-packed VR experience for up to four people at a time with a powerful counter-current system, bubble effects and underwater sounds, the Swim VR headsets can transform any simple non-swimmer's pool into a tropical coral reef.

Two players at YULLBE GO, equipped with VR headsets and hand trackers.

YULLBE – free movement in virtual worlds

The YULLBE GO system is an easy-to-use, highly flexible, free-roaming VR attraction that allows up to 60 guests per hour to experience exciting VR adventures in a compact space. With a scalable footprint, it can be adapted to any location - ideal for theme parks and cruise ships.

To YULLBE

ROAM & RIDE

With ROAM & RIDE, the VR experience starts in the queue. Guests don the VR goggles in the pre-show area and remain in the virtual world as they enter the attraction. The rollercoaster train appears as a spaceship, carriage or flying dragon, seamlessly integrated into the VR world for a more immersive experience and significantly faster boarding.

ROAM & RIDE can be experienced at Eurosat Coastiality in Europa-Park.

To Coastiality

Innovative media for unique experiences

VR Coaster stands for innovation, immersion and endless possibilities in the theme park industry. Find out more about our groundbreaking technologies and discover how virtual reality is redefining the rollercoaster experience.

Find out more

Events | VR Coaster

The AUREA Award 2025 at Europa-Park

Between 22. and 24. January 2025, the Europa-Park Resort again becomes the showcase for pioneering discoveries: Invited by Michael Mack and MACK One, leading entrepreneurs, experts and visionaries from around the world come together for the seventh edition of the AUREA Award. The Award is Europe’s leading recognition of immersive technologies and experiences. In the Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Extended Relity (ER) categories, outstanding innovations are honoured. Kathleen Cohen, founder of The Collaboratorium, again takes on the leadership of the jury. She is to be supported by Thomas Wagner (Co-Founder and CEO of VR Coaster), Emily Olman (CEO of Hopscotch Interactive), Frank Govaere (Animation Director, Producer and VFX-Superior at UFA), Simon Alexanderson (CTO of Motorica AI) and Dirk Freytag (President of the German Association for the Digital Economy).

January 24, 2025

Europa-Park | News | VR Coaster

Eurosat Coastiality – The Phantom of the Opera’ begins at Europa-Park

In the France themed area, visitors to ‘Eurosat Coastiality’ can now look forward to a new virtual reality adventure: ‘The Phantom of the Opera’. The captivating story is accompanied by world-famous music, making the VR rollercoaster ride a unique experience for the whole family. Europa-Park owner Roland Mack said after the first ride, “With 'Eurosat Coastiality - The Phantom of the Opera' we have opened another highlight for our visitors to Europa-Park. The innovative VR technology offers a new level of world-class experience."

April 16, 2024

Collaboration between five-time Oscar winner Sir Richard Taylor and MACK One

”The Lord of the Rings” trilogy set a new standard for movie making, from the make-up effects of the orcs and hobbits, miniatures of the realms of Middle-earth, and elaborately computer generated armies. From the very start of production, it was Richard Taylor's company Wētā Workshop that was responsible for designing and making the physical weapons, armour and prosthetics, a company he co-founded with his wife Tania Rodger. In the new podcast episode ‘The World Beyond - The Emotioneers of Tomorrow’ brought to you by Michael Mack, five-time Oscar winner Taylor outlines his career and creative endeavours in a very relatable way and with a pinch of humour. Taylor's career began with the intricate carving of margarine sculptures for restaurants. From this, he and his wife developed a company that is now one of the most sought-after worldwide when it comes to innovation and creativity.

July 7, 2023