Staging emotions in image and video
MACK Media is the media think tank of Europa-Park and a central part of the MACK Group. Under the direction of Michael Mack, the company creates innovative media content and advertising campaigns that inspire enthusiasm far beyond the borders of Rust.
From image films and TV productions to content for attractions and digital streaming formats, MACK Media combines storytelling with the latest technology.
The in-house agency produces 100 in-house productions a year, including documentaries, commercials and interactive show formats. In addition to creative work for the Europa-Park Resort, the agency also produces for external partners and renowned brands.
Projects range from music videos for artists such as DJ BoBo, Clueso and Die Fantastischen Vier to high-quality graphic design and photo productions.
With MACK Media, we produce outstanding content that evokes emotions and brings the magic of Europa-Park to the world.
From vision to leading media agency
MACK Media was founded in 2002 with the idea of professionally extending and staging the experiences of Europa-Park by using different forms of media. Originally focused on DVD productions, the company quickly developed into a full-service media agency. The first in-house advertising spots were created in 2007, followed in 2009 by the completely self-produced campaign for blue fire Megacoaster, which marked the breakthrough. Today, MACK Media is one of the leading providers of attraction media and digital entertainment solutions in the theme park industry, and its content plays a decisive role in shaping the MACK Group's media presence.
Awards & honours
MACK Media has established itself as a major player in the media landscape, working with leading partners in the entertainment industry. An outstanding example is the Ω construction documentary for Voltron Nevera powered by Rimac, which won the 2023 'Best of Content Marketing Award'.
Its involvement in the streaming world is also setting standards: The creative agency plays a major role in the VEEJOY platform, which offers exclusive content such as documentaries, podcasts and livestreams. The design team has won the German Design Award several times, most recently in the category 'Excellent Communications Design' for ART-BOULEVARD. The creative agency has also won the international Brass Ring Award several times, as well as many other awards and nominations.
In-house agency with creative power
Latest press releases about MACK Media
The Europa-Park Resort at a glance
The Europa-Park Resort is a popular short break destination for guests from all over the world, and comprises the offers from the family-run Mack company at its location in Rust in southern Baden. The resort includes Germany's largest theme park Europa-Park, the Rulantica water park, the world-first restaurant concept Eatrenalin, the YULLBE VR experiences and the overnight accommodation offers of the Europa-Park Hotels, the Camp Resort and the Europa-Park Camping.
April 29, 2024
Best season in history: more than six million visitors come to Europa-Park for the first time in 2022
In the 2022 season, for the first time in its almost-50-year history, Germany's largest theme park exceeded six million visitors, representing a significant expansion of its market leadership. Europa-Park owner Roland Mack says, “We see this record as a huge vote of confidence from our visitors, and one that comes in a difficult year in which war, supply problems, inflation and the energy crisis have been making things difficult for all of us. People are looking for leisure and balance, and the Europa-Park Resort, alongside the Rulantica water world, offers just that, which is an attractive travel destination in its own right. The beds of the hotel resort, which number approximately 5,800 hotel beds, were also often fully booked in 2022. In November, the internationally acclaimed new restaurant of the future ‘Eatrenalin’ was opened. A total of over 80 million Euros have been invested within three years.”
January 2, 2023
