The Mack family business
For over eight generations, the Mack family has been shaped by entrepreneurial spirit, courage and innovative strength. The establishment of Europa-Park in 1975 marked a significant milestone on the path to global success. Today, the MACK Group is synonymous with visionary leisure concepts and a strong entrepreneurial family.
We don't think in terms of financial years, but in terms of generations.
Business sectors
of the MACK Group
We are experiences
The MACK Group is synonymous with special moments, combined with unique culinary delights.
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We create experiences
Through innovative technology and progressive thinking, we create entertainment without boundaries.
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We tell experiences
We bring dreamlike worlds and adventurous stories to life.
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Press releases
Record year to celebrate anniversary: Europa-Park breaks the 7 million visitor mark
The Europa-Park Resort has achieved a new record in its 2025 anniversary year. Fifty years after opening, Germany's largest theme park exceeded the seven million visitor mark for the first time. The record number underscores the strong demand, consolidates its position as a leading tourist destination in Germany and puts it well ahead of Cologne Cathedral and the Oktoberfest, both of which can be visited free of charge.
January 12, 2026
AUREA Award: MACK One brings the future of immersive entertainment to Europa-Park
With MACK One, Europa-Park once again became an international melting pot for creative visionaries, innovative technologies and bold entrepreneurs. On 2 and 3 February 2026, Michael Mack, managing partner of Europa-Park and founder of MACK One, invited industry leaders to the resort for the eighth AUREA Award ceremony. This year’s theme was “Through the Looking Glass: Where Layered Realities Unfold”, honouring innovations that are shaping our perceptions of reality, entertainment and immersion.
February 5, 2026
SNORRI 4D: Rulantica mascot hits the big screen at Europa-Park for the start of the 2026 season
The start of the 2026 season will see popular Rulantica star Snorri set sail: ‘SNORRI 4D’, a new 4D film adventure from MACK Magic, will be celebrating its première at the 4D Magic Cinema. For the first time, the popular Sixtopus will be taking to the big screen, where he’ll take centre stage in a heart-warming underwater short film that will delight the whole family.
January 21, 2026
Pure relaxation at the Europa-Park Hotels
The first three months of the new year at Germany’s largest continuous hotel resort are all about well-being and enjoyment. From 19 January to 17 March 2026, Europa-Park’s own 4* superior hotels will be treating their guests to a range of exclusive offers. The Rulantica water world will also be offering plenty of highlights to kick off the year. Combining relaxation, water-based fun and culinary delights of the highest order, guests will have the opportunity to recharge their batteries and get some much-needed energy.
November 27, 2025
The Winter Season to celebrate the Anniversary Year
From 29 November 2025 to 18 January 2026 (except 24/25 December), Germany’s largest theme park will once again be transformed into a magical winter wonderland, with thick snowflakes and the delicious scent of Christmas cookies filling the air. The park will be decorated with 3,500 snow-covered fir trees from the region, glittering Christmas baubles, cosy campfires and winter decorations adorning the paths of the 17 European-themed areas to enchant visitors. Christmas shows promise impressive and atmospheric entertainment for young and old alike. The new Winterland themed area adds further highlights to the sparkling celebrations in this anniversary season.
November 27, 2025
